The all-new Business and Marketing Cases is an engaging collection of case studies dealing with real-life businesses. Written by the business owners themselves, the stories are unique and inspiring to students, practitioners and would-be entrepreneurs. Owners, entrepreneurs and corporates (from SMMEs to larger companies) share their frustrations, successes, and challenges on starting and running successful businesses.

Contents Include:

• Aqua Salveo
• AZ Trading
• CERadvance Engineering Ceramics
• Dial-a-Surprize
• Distell
• FASA
• Feelgood Health
• Fry Group Foods
• Innovative Glass Design
• Momentum Corporate Social Responsibility Programme
• Muthobi
• Nikon
• Perfect Balance Private Studio
• Potla’ethu Payroll Solutions
• Pulp Books
• Radical Holdings (Pty) Ltd
• The Aleit Group
• Tutuka: MasterCard Prepaid
• Vee’s Airline Catering
• Yuppiechef

Of Interest and Benefit to:

Simple, relevant and practical, Business and Marketing Cases is a must-read for entrepreneurs and business students alike.

Key Benefits:

• Case studies are written by the business owners themselves, in their own words
• Methods used to segment the market, making advertising decisions, the importance of customer service and addressing customer issues are all discussed
• Aspects such as staff issues, purchasing, management and management issues, marketing and branding are covered comprehensively.