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Business and Marketing Cases
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Business and Marketing Cases

R 210.00

Business and Marketing Cases

The all-new Business and Marketing Cases is an engaging collection of case studies dealing with real-life businesses. Written by the business owners themselves, the stories are unique and inspiring to students, practitioners and would-be entrepreneurs. Owners, entrepreneurs and corporates (from SMMEs to larger companies) share their frustrations, successes, and challenges on starting and running successful businesses.

Contents Include:

  • Aqua Salveo
  • AZ Trading
  • CERadvance Engineering Ceramics
  • Dial-a-Surprize
  • Distell
  • FASA
  • Feelgood Health
  • Fry Group Foods
  • Innovative Glass Design
  • Momentum Corporate Social Responsibility Programme
  • Muthobi
  • Nikon
  • Perfect Balance Private Studio
  • Potla’ethu Payroll Solutions
  • Pulp Books
  • Radical Holdings (Pty) Ltd
  • The Aleit Group
  • Tutuka: MasterCard Prepaid
  • Vee’s Airline Catering
  • Yuppiechef

Of Interest and Benefit to:

Simple, relevant and practical, Business and Marketing Cases is a must-read for entrepreneurs and business students alike.

Key Benefits:

  • Case studies are written by the business owners themselves, in their own words
  • Methods used to segment the market, making advertising decisions, the importance of customer service and addressing customer issues are all discussed
  • Aspects such as staff issues, purchasing, management and management issues, marketing and branding are covered comprehensively.
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